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WICKED: For Good (Universal)
digital design, motion graphics, brand partnership
In honor of Glinda and Elphie's return to the big screen- a 360 degree partnership
that we’re OBSESSULATED with.
A masterclass in leveraging the power of our portfolio when there is no paid media
support. Skittles, a master of pop culture, teaches Extra Gum how to be... popular.
The result of the collaboration? A drive of incremental volume, for good.
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