PEANUT BUTTER M&M'S TAKE ON
MARCH MADNESS

How does M&M's respond to Reese's being the official sponsor of March Madness for the NCAA?
 

By paralleling the spirit of said tournament, directly going toe to toe with its competition via displaying it's own peanut butter product.

 

While Reese's may have deemed the inside of the stadiums "home court", M&M's really said
"catch us outside", taking over the rest of Phoenix. 

Concepted (in collaboration with Chris Bendeck, Danimarie Roselle, and Erin Beyers) 
and created digital billboard assets in real-time, placed in various public locations in
Phoenix, Arizona for the 'Final Four' weekend of 2024.