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TWIX Snickerdoodle x The Hive
packaging design, limited-time brand collaboration
TWIX believes coffee is better with company.
Mars Wrigley’s fall product innovation, TWIX SNICKERDOODLE, (quite literally) doubles down on nostalgia and embraces the 2025 "snickerdoodle" trend in a way that is a perfect example of comfort reimagined.
To celebrate the launch of this new, fall flavor, TWIX partnered with select coffee shops, including Hoboken’s “The Hive”- a "not famous but known" local gem.
Locals (and “not so” locals) spent their weekends lining up hours before opening for the
limited-edition TWIX SNICKERDOODLE inspired cinnamon bun, and latte.
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