TWIX Snickerdoodle x The Hive

TWIX believes coffee is better with company. 

 

Inspired by the fact that ‘snickerdoodle’ is a 2025 trend, Mars Wrigley’s fall product innovation,
TWIX SNICKERDOODLE, (quite literally) doubles down on nostalgia and embraces said trend in a way that is a perfect example of comfort reimagined. 

 

To celebrate the launch of this new, fall flavor, TWIX partnered with select coffee shops, including Hoboken’s “The Hive”- a "not famous but known" local gem.

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Locals (and “not so” locals) spent their weekends throughout the month of October lining up hours before opening for the limited-edition TWIX SNICKERDOODLE inspired cinnamon bun (featuring a sprinkling of real cookie + candy bar pieces), and the TWIX Snickerdoodle latte.